He has been at Aberystwyth University in Wales since 1995 and is now Emeritus Professor of English. He edited English (the journal of the English Association), for twenty years, and remains an active member of the Aberystwyth Poetry Workshop. Over the past few years he has published poems in Poetry Wales, New Welsh Review, and Stand, and a sequence of twelve poems about life at Upholland in the anthology Kaleidoscope from Cinnamon Press.
His best-known book is Beginning Theory which has sold over 300,000 copies and has been translated into Korean, Ukrainian, Hebrew, Greek, Japanese, and Chinese (plus at least two pirated editions). The fourth edition of Beginning Theory will be published in July 2017.